Social Media And Its Effects On The Presidential Election

  • President Donald Trump’s “Election Day is Today” ads have been removed from Facebook.
  • Several social media platforms consistently debunk many of Trump’s statements.
  • Joe Biden’s former employee is now Facebook’s election integrity official.

WASHINGTON – With Election Day just days away, both political parties are pushing advertisements consistently throughout social media. The influence of social media on the election is not something that can be ignored.

Just recently, several advertisements from the Trump administration have been pulled due to having misinformation. During his 2016 campaign, Donald Trump could credit his social media tactics as a reason he managed to win the election.

With social media giants like Facebook and Twitter specifically shutting down and debunking Trump’s advertisement, sports bettors may be hesitant to wager on the incumbent.

Trump V Social Media

President Donald Trump is currently behind in the polls as well as at online sports betting sites. Those betting on the 2020 Presidential Election seem to be leaning in favor of Joe Biden.

National Polls

  • Biden 52.0%
  • Trump 43.2%

Presidential Election Odds

Bovada – Presidential Betting Odds

  • Joe Biden -180
  • Donald Trump +135

BetOnline – Presidential Betting Odds

  • Joe Biden -200
  • Donald Trump +175

MyBookie – Presidential Betting Odds

  • Donald Trump +120
  • Joe Biden -160

Social media has managed to play a major role in the public’s perception of the election, as major outlets like Twitter have been consistent in debunking many of the Trump administration's statements, as well as direct Tweets from Trump.

It is not a stretch to view the constant negative press from social media outlets to be greatly impactful in the general election. So much so that the Trump administration has outright accused major social media outlets of picking sides.

Just recently, the Trump Campaign’s “Election Day is Today” ads were removed from Facebook for misinformation. Election Day is not until Tuesday, November 3 while the ads ran on Tuesday, October 17, an entire week too soon.

Trump having his advertisements pulled so close to the election day is a major drawback for the Trump administration. Voters who are looking to bet on Trump should make note of things like this as these affect the overall voter perception.

The Vote Campaign

Another way that social media has played a major role in the election is the Vote Campaign that has been pushed across several social media outlets.

The vote Campaign is simple, telling citizens to vote. This campaign puts advertisements in Tweets, on Facebook videos, Instagram posts, and more. Even celebrities and athletes have been a part of the Vote Campaign, encouraging fans to register.

This has already affected early voter turnout, especially when it comes to younger voters. Over 80 million people have already voted, which is more than double the number of early voters in the 2016 election.

This has affected betting lines as well, with most sports bettors taking action on the Over for total voter turnout.

Voter Turnout in the U.S Presidential Election

  • Over 149.5 million voters -260
  • Under 149.5 million voters +175

Voter Turnout in the U.S. Presidential Election

  • Over 60.5 % -160
  • Under 60.5 % +120

In the 2016 general election, only 139 million citizens voted in total. This was just 55.5% of the voting-age population at the time. With the Vote Campaign heavily affecting social media, and the high number of early votes already cast, it's no surprise that the Over is favored so heavily.

Those looking for the best election odds should also pay close attention to the social media aspect as well. It is a good reason why both candidates are spending so much money on advertisements through these platforms.

With the November 3 election day only a few days away, and social media influencing the betting lines, political bettors may find that now is the best time to get in on the action.

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